Friday, 18 March 2016

Cimorelli Hearts on Fire - Music Video Review

OH MY HOLY JESUS SWEET LORD OF CHEESE, I have no words for the music video that i have just watched! After a week of my not really keeping up with the Cimorelli Pledge stuff, the one day that I do check it, the Hearts on Fire music video is up and live for everyone who has pre-ordered the album the watch! How lucky!

I don't think that  a Cimorelli video has EVER made me feel that way before, within the first 20 seconds the hairs stood up all over my body and I was practically shaking. Now I am still a huge fan of Cimorelli but haven't seen myself as a 'super fan' for a while because I have been useless at keeping up with their every day activities. But the feelings that I felt last night when watching this video made me feel like a super fan once again and I think pulled me back into the fandom once again.

I have not felt that way about a Cimorelli video in a good amount of time and I am glad that I felt that way because it gave me the little push that I needed.

 
This is definitely one of the most professional music videos that Cimorelli have ever created and should definitely grab the attention of those who are not already fans!

The effects used on certain clips of the video to give it the vintage look worked very well with theme of both the music video and the actual song. Throughout the video, each girl has their own little scenario and throughout each scenario you can see the genuine emotion that has been put into the song and the music video, like they haven't filmed section not knowing what they where doing, it has been well thought through to suite each individual girl.

I feel like this video is really starting to show each individual girl come out of their shell and that they don't have to be seen as a 'band'. For example, in the That Girl Should Be Me music video, the clothing style for the video was kind of bohemian and chilled. I think that suited some of the girls more girls that others. Also in the TGSBM the each girl was kind of given a scenario that didn't really fit their personality and just seemed random.

Where as in the HOF music video, each girl has their own style that is suited to them, for example, Lauren is dressed as more of a skater girl, Amy is a mix between a floral and skate style and Katherine has plain boho clothing on. It has allowed to show the girls who they are and they can stand out themselves so the band are not seen as just Cimorelli, they are 6 unique sisters.


Watching the video instead of just listening to the song on an music device gives the song a more powerful meaning and you can see the amount of emotion that is being put across in the song. I had listened to the song previously when the studio version was first released but I saw it a different way when watching the video.

Overall I personally have nothing bad to say about the video, it genuinely made me so happy and I have watching it a lot since it was released.

Now you can only see the music video if you have pre-ordered Cimorellis new album Up At Night, or if you have bought any of the packages or merchandise on Pledge Music. You can do this here:


I cannot confirm if this will be available on YouTube at any point in the future, it may be done when Up At Night has been released and Cimorelli might put it onto their Vevo, but I cannot confirm anything as this was just a guess.

 
Stay Strong <3

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